Adam Friedlander Carol Wilson Heran Gerba John Oppong-Otoo Lourdes Martinez Romero Masresha Tessema

Facilitating Food Traceability for Inclusive and Sustainable Development

A Health talk by Ms Heran Gerba , Mr Adam Friedlander , Dr Lourdes Martinez Romero , Mr John Oppong-Otoo , Dr Masresha Tessema and Ms Carol Wilson

Register To Watch This Content

Watch this content now

By submitting you agree to the Terms & Privacy Policy

About this Health talk

Organized by: USAID – Feed the Future


Overview Food safety is one the most dangerous threat to public health, and creates significant inequalities in accessing safe, nutritious diets, particularly among the poor and vulnerable. The new WHO strategy highlights several drivers of change. Among those, access to traceability systems holds the potential to provide benefits for food and agricultural markets, including mitigating food safety risks, improving market access, and increasing productivity gains. Although globally integrated food systems have driven the trend for adoption of traceability, there are numerous barriers to adopting it, especially in low-middle income countries. In addition to placing LMIC at a competitive market disadvantage, it raises the risks of food contamination and fraud for consumers. In this health talk we would like to address traceability as a response system, and risk management options to address foodborne risks brought about by transformation and changes in global food systems and movement of food. We will explore the experience in the introduction, adoption, and implementation of traceability systems, as well as the challenges and opportunities to support traceability system to achieve inclusive and sustainable development goals.


The main goal of this talk is to understand the factors that drive adoption and successful implementation of traceability systems.

  1. What does a conducive enabling environment for food traceability looks like? Include the role of mandatory regulations — driven by public policy objectives and enforcement capacity – as well as voluntary market standards — driven by increased consumer demand for verifiable food safety, quality, integrity, and origin.

  2. What technical capacities as well as the access to financial resources are needed to implement traceability systems? Technology includes the local availability of a user-friendly platform to meet objectives/requirements, as well as information and communication technology (ICT) infrastructure, which influences rural connectivity, reliability, and speed.


  • 5 min - Introduction by moderator, Dr Lourdes Martinez Romero.
  • 4 min - Opening remarks by Carol Wilson, Director, Center for Nutrition USAID/ Resilience and Food Security Bureau.
  • 12 min Presentation by FDA – Dr Adam Friedlander, U.S. Food and Drug Administration (FDA) Office of Food Policy and Response (OFPR).
  • 12 min - Existing regional effort – The African Union efforts to adopt a common Food Safety Strategy and Traceability – Dr John Oppong-Otoo, African Union Inter-African Bureau for Animal Resources (AU-IBAR).
  • 12 min – Experience from partner countries – Ethiopia case study - Dr Masresha Tessema, Director of Food Science and Nutrition Research Directorate, Ethiopian Public Health Institute Dr. Heran Gerba, Director General, Ethiopia Food and Drug Authority.
  • 15 min – Q&A.

About The Speakers

Say hello to your Speakers for this Health talk.

Ms Heran Gerba

Ms Heran Gerba

Director General, Ethiopian Food and Drug Authority (EFDA)

Mr Adam Friedlander

Mr Adam Friedlander

Project Manager, U.S. FDA - Office of Food Policy and Response (OFPR)

Dr Lourdes Martinez Romero

Dr Lourdes Martinez Romero

Senior Advisor, USAID Bureau for Resilience and Food Security, Food Safety Division

Mr John Oppong-Otoo

Mr John Oppong-Otoo

Food Safety Officer, African Union Inter-African Bureau for Animal Resources (AU-IBAR)

Dr Masresha Tessema

Dr Masresha Tessema

Public Health Nutritionist, Ethiopian Public Health Institute

Ms Carol Wilson

Ms Carol Wilson

Director, Center for Nutrition, USAID Bureau for Resilience and Food Security

Topics Covered

Safe food along supply chains


Sign up now!